About Video Brochure
For a long time, the paper propaganda method dominated the market, and the simple and straight-through way won the good advertising marketing effect. As time went by and the pace of life accelerated, the overwhelming publicity list gradually became boring and heart-wrenching. People began to seek another effective way of propaganda, and with the advent of the digital age, video brochure came into being. With concise and clear text, beautifully custom printing, and vivid video, the video brochure is refreshing and deeply rooted in the hearts of the people, and it brings good marketing results. Inheriting the characteristics of traditional paper brochures, Video brochure can be used as an advertising/marketing tool in a variety of industries. As a brochure, video brochure can be used as a company brochure, important conference brochures and invitations, major project introductions, travel guidebooks, new product releases (including cars, medicines, albums, etc.). ...Read more And its exquisite nature, video brochure can also be used as a gift, for promotional, business gifts, weddings, festivals and so on. Video brochure, while playing a good advertising marketing effect, is gradually evolving, from the simplest magnetic control function to different buttons and touch screens, from soft cover to hard cover, from simple A5/A4 size to various custom sizes and customized shape, from the conventional four-color printing to special printing including hot stamping/uv spot/convex/soft touch...etc. Now video brochure evolved into a business card-sized called as video business card, multi-pages turning which called as video book, video pack which built-in screen in a gift box, and a pocket-mounted video folder which with a cut to hold business card and so on, people have given video brochure a variety of different definitions. In this era of digital information, video brochures keep up with the times and move toward the future! Pull Back
AstraZeneca is a leading global pharmaceutical company with approximately 6,500 employees worldwide and operations in more than 100 countries. The company has production sites in 17 countries and annual R&D expenses of more than $4 billion. Its medicines cover the fields of cardiovascular, metabolic diseases, cancer, respiration, digestion and anesthesia. AstraZeneca is committed to delivering quality medicines to patients around the world in a faster way to meet the world's growing medical needs.
However, the company wants to promote several newly developed drugs so that they can be recognized by the market in a short time. And the instructions for the use of the drug, the care plan and diet plan of the disease can be directly conveyed to the patient.
So AstraZeneca found us and we tailored a solution for it. For two different drugs, we made two Video Brochures for marketing and drug brochures.
The size of the 4.3inch Video Brochure is 5*7inch, the film type is light glue, and the double-sided four-color printing. The paper is made of 300gsm One-Side Coated Art Paper. The overall size is small and light, and the size is one of the international common specifications. In the program function, we made a deep customization, the first to write a boot menu, similar to the DVD playback interface. You can control the boot menu with the left and right buttons, and add Volume+, Volume-, Pause/Play. A total of 5 buttons ...Read more
On the 7-inch Hard Cover Version, we replaced the buttons with Touchscreen and tapped the touch directly on the screen. In addition, a pocket for placing a booklet is added inside the cover. The project is divided into three versions: English, Spanish and Chinese, which are sent to different countries. Since then, recordings, dual language switching and other versions have been developed. Among them, there is a case of the cardiovascular drug Video Brochure. When the doctor gives the doctor a doctor's advice, he will tell the patient how to use the cardiovascular drug, how to care, and how to pay attention to the diet. So AstraZeneca made the video into the Video Brochure, which is equivalent to a cardiovascular drug video manual. Its video details, "what happened to me?", "what was done for me?", "what can my prescribed medicine do?" "what’s next?". The patient got the video manual and saw the video inside, becoming more optimistic and full of confidence in the future!
AstraZeneca first purchased 25,000 Video Brochures in 2014, and until 2018, AstraZeneca purchased a total of 80,000 video brochures. Through the launch of quality new drugs, integration of various marketing tools, and marketing of Video Brochure. In 2015, Brilinta/Brilique's sales increased by 30% year-on-year and the US region increased by 64% (literature and data from AZ_Annual Report 2015). This shows that Video Brochure is a powerful and efficient marking marketing product. Pull Back
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A Few Things Our Customers Saying
Our products are widely recognized and trusted by user and can meet continuously changing economic and social needs. All of our products can be customized as required. We devote to the top service!
it's a pleasure to do business with VIF!"
I will leave it to you guys to connect here."
this is it!
Thanks for the great job!"