First of all, the purpose of video business cards must be clearly defined. Is it necessary to find out whether it is to enhance the corporate image or introduce products? The small company's own brand is unknown, and the company does not have a clear positioning and understanding of itself, nor has it formed an influence and consensus among channels and consumers. This is not good for the development of the company, so the company needs to integrate its resources to a certain extent, so that it can extract a well-defined corporate image.
The product has the image of the product. It can directly and vividly display the production process of the product, so that it can highlight the product's functional characteristics and use methods. It can allow consumers or dealers to understand the product more deeply and create a good sales environment.
Then it is clear. The promotional video is generally used for promotion, participation in exhibitions, investment promotion, and product release. It focuses on introducing the strength of the company and disseminating new product information. The audience is the first contact with the product, so it needs to be detailed and prominent.
Product information can be enriched, and a situation will arise for small businesses. The product details are only known to the technical person in charge, and there is no series of texts for reference by the production company. And the general technical staff's grasp of the publicity point is not ideal, and the video business card can solve this problem.
Video business cards are the advertising methods of enterprises, so they need careful research and analysis, reasonable planning and creativity. Enterprises can make several plans for different purposes and uses, from idea to behavior to vision, which have a great promotion effect on the company's publicity.